Experience
Senior Product Designer@ Etsy
Android Buyer Experience
Senior Product Designer @ Etsy
May 2022–August 2026
- Joined as the first product designer dedicated to the Android buyer experience, with primary ownership across Cart, Listing, and Shop Home
- Drove major commerce wins through sustained Android experimentation, including $5.8M and $6M in annualized gross merchandise sales from U.S. and international Cart redesigns and $2.3M from redesigned Search filters
- Advocated for and led design of Etsy’s first in-app comparison tool; when Cart engagement failed to translate into purchase value, moved comparison upstream to the evaluation stage, increasing converting buyer value by 1.65%
- Shaped a cross-surface system for buyer trust across Cart, Listing, and Shop Home; when late-stage trust cues in Cart drove negative conversion trends and a 47% increase in exits to Shop Home, shifted focus to earlier surfaces where trust could be established before buyers reached their final purchase decision
- Created and led a weekly design huddle that brought Product and Engineering into work early and championed the format with design peers across the org
Previous work
Senior Product Designer II
CRM & Agent Productivity
For the past decade, I've led design across native mobile and digital products, often in ambiguous problem spaces where part of the job is figuring out what actually needs solving before anyone writes the spec.
At Compass, that meant leading CRM and mobile work for real estate agents; before that, I designed mobile products at Mailchimp and Wayfair across automation, account management, AR shopping, messaging, and design systems.
I've learned that the strongest direction often comes from being wrong first: testing a hypothesis, watching what happens, and using the evidence to uncover the real problem underneath it.
What shapes my work
Product Designer
Mobile, Automation, & Account Management
I've always thought of design as storytelling. I first learned that through fashion, where every choice, from silhouette to material to proportion, contributes to a larger idea. Journalism taught me to ask better questions, find the signal in a lot of information, and make complex stories clear. Product design brought those instincts together.
I care about how an experience communicates, not just whether it functions. The hierarchy, interaction, language, and sequence all tell people what matters, what happens next, and whether they can trust what they’re using.
Outside of work, I'm usually doom-scrolling my favorite fashion influencers, drinking wine over a charcuterie board, leading a yoga flow, or building SOAK Aromatics, my candle brand.
